FSS for B2B

We find companies that may need your product.

We select potential buyers and send personal messages. We also handle agreed follow-ups and hand incoming replies to your team.

Discuss your task See an example result

From your product to a first business conversation.

FSS selects companies and runs the agreed outreach. Your team receives incoming replies and takes the conversation forward.

You define the offer
What you offer, in which countries and who it could help.
FSS researches and contacts
We select companies and check why your product may be relevant to them.
FSS researches and contacts
We prepare and send personal messages, then make the agreed follow-ups.
You handle negotiations
We hand over incoming replies with their history. You take the conversation forward.

Research and atlases

What is known about a company. Why contact it.

We gather facts, check the fit with your offer and explain the next step. You can receive a report, database or working atlas. The illustrative example below shows how this works.

More about research and atlases

FSS AtlasIllustrative example

Equipment manufacturer

Who might need component manufacturing?

An illustration of the atlas format, shared by all examples.

What it could mean

Expansion may create a need for additional manufacturing contractors.

Still unknown

Whether there is an active purchase, which parts are needed and whether new suppliers are considered.

Three approaches. Different work.

Choose by your task. FSS handles research, preparation and the agreed outreach.

Select companies for outreachYour productCompany groupsBuyersPartnersRetail chainsOutreachEach company segment receives an offer that reflects its needs.

A wider market

Many potential buyers in selected countries. We group similar companies and prepare outreach for each group.

What you receiveCompany list, outreach and reply history.

Your team handles negotiations and sales.

Stages and scope of work

BuyersPartnersGroups by need

Choose the marketWho could need your product
We agree countries, buyer types and selection criteria. We find companies and published business contacts, check their activity and verify email addresses. Each company is counted once.
Group the audienceGroups by need and buying process
An FSS specialist groups companies by their needs and purchasing process, choosing a relevant approach and arguments for each group.
Prepare and sendAn initial message and agreed follow-ups
Prepare messages around the recipients’ activities and context. Agree the number of messages, languages and schedule, send on your behalf and monitor the work.
Review enquiriesUpdates on an agreed schedule
From the available correspondence, show who enquired, when, what they asked, how your team responded and what needs attention. Your team handles negotiations and sales.

What your team receives

A selected company database, messages for the agreed groups, outreach history and updates on enquiries and next steps.

Project scope and terms

Selected countries · relevant companies · agreed outreach

For businesses seeking new buyers or partners in selected countries.

Project scope: Search planning, companies and contacts, grouping, copy, sending and reply monitoring.
Before launch: After assessing the market, agree the available number of relevant companies, groups, languages, messages, dates, monitoring period and payment. Replies and orders are not guaranteed.
Additional work: Additional groups, extra reports and in-depth FSS Bureau research on a specific company are agreed separately.

Discuss your task

Two sources of customers in one areaProject areaCustomersReferral partnersReplies & questionsCustomers buy directly. Partners may recommend you to their own clients.

Customers nearby

One area. We separately identify direct buyers of your service and partners who could refer customers.

What you receiveDemand map, customer list and outreach activity.

Your team handles negotiations and sales.

Stages and scope of work

Direct customersReferral partnersOne area

Study the areaDemand, partners and procurement
Investigate who buys your services, who could refer customers and where to look for tenders. Distinguish current and completed tenders in the examples found.
Find companiesBuyers and referral partners
We check business activity, location and email, and explain why each company fits. Direct buyers and potential referral partners are marked separately.
Prepare outreachMessages for the agreed groups
An FSS specialist develops the approach and copy in one agreed language. Once approved, we send from your existing, ready-to-use mailbox.
Monitor repliesFor an agreed period
On an agreed schedule, report enquiries, your team’s replies and what needs attention. Hand over messages, contacts and the history for continued work.

What your team receives

A local market map, a sourced list of buyers and partners, outreach copy and history. A clear starting point for finding more work.

Project scope and terms

An agreed area · customers and partners · scope after assessment

For a local business seeking customers and referral partners in one area.

Project scope: Market and procurement research, relevant companies and contacts, messages for agreed groups, sending and reply monitoring. Confirm the volume after assessing the area.
Timing and stages: Preparation, outreach dates, monitoring period and payment are set in an individual estimate. If a separate study is needed to define the scope, agree its cost and result first.
Project boundaries: We agree the area, service and language in advance. A ready mailbox is required. Your team negotiates. Tender preparation and submission are priced separately. Suitable tenders and orders are not guaranteed.
Additional scope: Additional groups, messages and reports beyond the agreed scope are estimated separately.

Discuss your task

A route into a retail chainYour productPurchasing centreOne chainOutreachWe research requirements and approach the purchasing team. Individual stores may not decide on suppliers.

Retail chains

Specific purchasing centres. We research requirements and prepare a proposal for each buyer.

What you receiveRetail map, requirements and buyer materials.

Your team approves the terms. The chain makes the purchasing decision.

Stages and scope of work

Your brandPrivate labelDistributor

Understand the productMarkets and supply model
We review the range, prices, packaging, capacity and documents. We select countries and a supply model: your brand, private label or a distributor. We identify obstacles.
Research retailersIndependent purchasing centres
We check ranges, comparable products, purchasing departments and published requirements. We explain buyer selection. Stores in one chain are not counted as separate buyers.
Prepare the proposalShared materials and tailored versions
We prepare arguments, product information, copy and forms in the agreed languages. Shared materials are produced once; tailored versions address each buyer’s requirements.
Work with buyersSubmissions, replies and next steps
After approval, approach buyers through available channels, prepare agreed responses and relevant follow-ups. Report completed work, buyer requests and next steps on an agreed schedule.

What your team receives

Sourced research, selected buyers and contacts, submission requirements, prepared proposals and a record of work for each retailer.

Project scope and terms

One project: from research to buyer outreach

For manufacturers and suppliers who want to present products to retail buyers.

How the project is priced: One estimate covers products and markets, purchasing-centre checks and research, materials and languages, outreach and support. Payment can be staged. Shared materials are not charged for twice.
Budget and timing: We agree the total, deliverables, deadlines and outreach period. Scope that research must clarify is identified with a budget limit. Additional work and budget changes require agreement first. Waiting for a reply is not billed by itself.
Agreed separately: Samples, delivery, testing, certification, packaging changes, legal review and negotiations on your behalf. Correcting our own errors is included.
The retailer decides: Your team confirms product data, prices and supply terms. We deliver the agreed research, materials and actions. Listing and purchasing decisions belong to the retailer.

Discuss your task

Scope, timing and cost are agreed in an individual estimate before work begins.

All areas of work.

Start with a specific task, from market research to a website or automation. Each service has a concrete deliverable and an agreed scope.

See what you will receive first.

Working materials, application scenarios and anonymised projects help you assess whether this approach suits your task.

View projects and examples

Show working scenarios

Where shall we start?

All services

Choose a task. See how your starting materials become something your team can use.

Find relevant companies, prepare outreach and hand over replies that arrive.

You bring

Your product, terms and target market.

Select companies
Research the market and check who fits your offer. Agree the list before outreach.
Starting materials
- Market
- Relevant companies
- Your product
Prepare the offer
Explain the value to a buyer. Agree the messages and materials in the required language.
What we consider
- Check the fit
- Agree the list
- Prepare outreach
Hand over replies
After an approved launch, collect replies and context for negotiations. Sending a message does not mean making a sale.
What we hand over
- Approved company list
- Outreach history
- Replies and next steps

What you keep

Selected companies, agreed messages, replies and a clear report. Your team handles negotiations and closing.

Scope and options Explore a sample result

Practical guides

Work you can open.

Every project leaves working materials, sources and a clear record of actions.

Market map and company list
Who was selected, why they fit and which sources support the choice.
Materials and outreach
What was prepared, who received it and what happened next.
History and next steps
Replies, limitations and the actions your team needs to take.

Projects & examples

FSS ONE

Our tool for running your own B2B outreach. Setup, training and campaign management by FSS are available to discuss separately.

Explore FSS ONE

How to start

Describe the task
What needs to change, what you already have and when you need it. A finished specification is not required.
Agree the scope
Define the result, work, timeline and cost. For a larger task, choose a useful first stage.
Build and hand over
Check the result against an agreed example, deliver the materials and explain how to use them.

Cost depends on the task, scope and source materials. We agree the work and terms before starting. New internal applications and complex integrations begin with a separate project assessment.

Have a task, but no service name for it?

Tell us what gets in the way. We will help choose a useful first step.

Discuss your task

We find companies that may need your product.

From your product to a first business conversation.

Agree the scope first

A reason behind each selection

A specific reason to get in touch

A reply with its context

What is known about a company. Why contact it.

Equipment manufacturer

What it could mean

Three approaches. Different work.

A wider market

Project scope and terms

Customers nearby

Project scope and terms

Retail chains

Project scope and terms

All areas of work.

See what you will receive first.

Where shall we start?

Find relevant companies, prepare outreach and hand over replies that arrive.

Select companies

Prepare the offer

Hand over replies

What you keep

Work you can open.

How to start

Describe the task

Agree the scope

Build and hand over

Have a task, but no service name for it?