Real project · Independent car workshop
Find the right route to business customers.
An independent workshop wanted to attract companies for vehicle servicing.
- Corporate vehicle fleets→
- Finding: existing dealership servicing→
- Interest from towing operators
What we did
Tested interest among business prospects. In this project, the selected companies used dealerships. We continued looking for relevant partners.
What happened
Found interest among towing operators in a partner workshop, opening another potential direction.
What you can apply
- Check how prospects solve the problem today.
- Consider businesses that can refer customers as well as direct buyers.
- Use replies to refine the audience or offer.
What to keep in mind
The finding about dealerships relates to the companies selected for this project. It does not mean every corporate vehicle uses a dealership. Partner interest still needs to become agreed terms.
An account of FSS project work. The client is not named. This outcome is not a promise of the same result for another company.